Alonzo Green

Beware of the Following Words

prospects and not about your company. The "we syndrome" is a common error but it can easily be avoided. A sales message should state upfront the benefit to the customer not parade how many awards the company has received in the past ten years. Whenever po... Read >

How to Create a Buzz about Your Product or Service

honey, the only difference is that they're people, and the honey is something that attracts them there. The honey in New York would be business opportunities, social opportunities, and entertainment. In a busy mall, it's the stores with the products an... Read >

Five Tips for Effective Presentations

Well, you can bring in Christopher Walken floating on air, and if the room isn't right, the audience will be distracted and that major piece of genius the client contracted will be snoozed through, ignored, or poo-poo'd for reasons that have nothing to do... Read >

What Is Soft Marketing?

Successful businesses, now and in the future, will be practicing what I call "soft marketing". To make sales today, marketing efforts have to come in under the consumer's sales-pitch radar. Many of the big companies have known this for some time becau... Read >

Grading Clients for Targeted Marketing

Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable - your current client base. Managing your client base is the most important as... Read >

Outsourcing Your Digitizing Needs

Still digitizing, huh? Why? If you're still digitizing I'm guessing you either enjoy it or feel as if you have no other choice available to you. I realize there are certain individuals who get satisfaction from creating or reproducing an image by hand.... Read >

A Different Kind of Network Marketing Company - Part II

The pitches from the existing NM group are about the money and what that can do for you. And that's ok because money first is their worldview, their thing. And there's room and people for both groups. Oh - did you notice the second most popular reason ... Read >

Converting Web Traffic into Dollars

It is very crucial that you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business ve... Read >

What Are the Goals of Your Website

customer base continue to grow takes effort and time. Because the Internet can most definitely help your business and probably increase your sales immensely, but not overnight. Because nothing is free. Getting on the first page of a search is not f... Read >

The Myths of Marketing

What you and I know that these people don't is, that value counts for a lot. Oh yeah, sure... there are a few people out there who only buy the cheapest things in town, but most of us understand that the cheapest isn't always the best buy for our buck. ... Read >

RMG Software for Marketing

This morning Tom Martin was the plumber; by mid-morning he was the accountant. All afternoon he was busy doing research and development and ended his workday concentrating on purchasing. Like many small business owners, Tom Martin wears many hats on a typ... Read >

Using PowerPoint to Reinforce Your Brand

"Brand" is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of the brand can be broken down into various building blocks, one of them being visual identity. A com... Read >

Updating Your Brand Image

Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one. Corporate brands are increasingly powering product brands and... Read >

Information for Network Marketers

buy what they are asking you to sell, think about it carefully. Would you want to buy what they are selling at the price they are selling it at? I mean, come on, you must have known people who have got involved in a network marketing company and tried to ... Read >

Countries as Brands - Part I

One of the critical mistakes of countries the world over is the self-centered lack of emphasis on customer satisfaction. Meeting and exceeding the "client's" expectations is merely an afterthought - rather than the axis around which the planning, evaluati... Read >